Financially Legal

Have you ever considered the role of profit in a law firm? No, I mean, really thought about what it is, why it exists, whether it should be a part of your firm, and/or how to grow it. If so, then this episode is for you.

Brooke Lively is the founder and CEO of Cathedral Capital. Her mission is simple: make law firms more profitable. And she’s written a book for lawyers all about it: From Panic to Profit.

In this, our third installment of our discussions with RJon Robins on the seven essential parts of a law firm, we explore the 3rd and 4th essential parts of a law firm: production and people. As a reminder, in episode #1 we discussed the seventh and final part of a successful law firm, the owner and in episode #2 we talked about sales and marketing.

In this, the second installment of our discussions with RJon Robins on the seven essential parts of a law firm, we dig in on the first and second essential parts of a law firm: sales and marketing. As a reminder, in interview #1 we discussed the seventh and final part of a successful law firm, the owner.

Is law a business or is it a profession? Are law firms like other businesses? Are they different? How different? 

RJon Robins is the CEO and Founder of How To Manage a Small Law Firm, the largest provider of fractional executive (CEO, CFO, COO) services for small law firms in the country. I’ve known about How To Manage a Small Law Firm for a number of years. I first attended and spoke at one of their quarterly meetings a few years back, when I was working for Avvo. I’ve since attended a couple of other meetings and spent more time with RJon. 

Small law firm owners may not be familiar with the terms "docker," "container," or "Kubernetes." They may even be a bit fuzzy on the definition of “the cloud.” But most firms know that, along with significant opportunities, new technologies often present security risks, interoperability challenges (will this system work with my other systems? And/or will my staff be open to using/willing to use this tech?) and, most relevant for the Financially Legal audience, significant costs in terms of time and money to vet, test, and deploy.

We all know the cliches and the tropes: Lawyers are terrible business people, lawyers went to law school to avoid math, law firms aren’t businesses, etc . . . . 

Many of these statements are true in some pretty fundamental ways. But they’re also really damaging. Even if we take the most mission-driven do-goodery lawyer in private practice the simple facts remain that (a) they can’t help others if they, themselves, can’t survive financially, (b) they can’t help others very well if they’re constantly scrimping, saving, cutting corners, working late, and losing sleep due to financial issues, and (c) they’ll help more people with a larger law firm.

One of my lawyer mentors once told me “if you don’t like to sell, don’t be a CEO.” Many solo lawyers set out to make a difference or have an impact - not to be a CEO. But whether you want to call them CEOs or managing partners, or partners, or business owners - the fact remains that they are heads of their respective businesses - effectively, they are “CEOs.” And if you want to be a CEO, you need to get comfortable with selling.

What started as conversations between two friends - actually a law professor and his student - evolved into a movement. Maximum Lawyer boasts a 5000 member Facebook group, over 200 hours of podcast content, two sold-out conferences, a paid community, and a course to help lawyers and firms grow. Oh, and did I mention that the prof and his former student both have successful law firms in their own right? Jim Hacking, the law professor, and Tyson Mutrux, the former student, are the leaders of Maximum Lawyer. Listen on to hear how they're helping lawyers to build strong, resilient practices.

The founder of the Lawyerist website, Sam Glover, once told me that he started Lawyerist because he was mad at a practice management company and wanted a place to complain. He gave birth to a technology blog that’s morphed into a large and well-known online legal destination. But Lawyerist is way more than a website. Through freely available web content, its free-to-join Insider program, and the paid Lawyerist community, Lawyerist Lab, Lawyerist provides ongoing strategic and tactical advice to budding lawyer-entrepreneurs.

If you’ve been even mildly paying attention over the last, well, year but even the last few years, you’ve watched as social media has become a challenging environment to navigate. And this comes from someone who is very bullish on technology in general and even social media in specific.

Here on Financially Legal we often focus on the nuts and bolts of finance and economics but, often, the biggest obstacles to economic and business success are not financial or even business-related but mental.

In this episode, we dive in on mindset - and we’re doing it with someone who thinks about this deeply - Allison Williams is a Business Coach for Solo Law Firm Owners at Law Firm Mentor. She’s also the CEO and Founder of a multimillion-dollar law firm, the Williams Law Group.

What if I told you there was a tool that could automatically increase your firm revenue by 1%? What about 2%? What about 3%? What about even half a percent? (if you’re not great at doing math on the fly, for a firm that grosses $1,000,000/year, one half a percent is $5000).

There’s probably no principle more important to growing and scaling a law firm than delegation. Whether it’s identifying the tasks that need to be done, teaching and coaching others to do them, or simply letting go, you’ll be hard-pressed to grow your legal business if you can’t delegate. If you’ve ever wondered how delegation might work in your firm and how to get started, this episode is for you.

If you’ve ever wondered how to tie together different systems in your law practice, you need to know about Zapier.

Judie Saunders doesn't take the easy way.  

Whether you're talking about her efforts to go to law school as the child of immigrants, her chosen practice area that combines criminal defense and representation of abuse survivors, or the lengths to which she's gone to build a consumer friendly law firm using technology, Judie's all in.

It seems like every time you turn around some company is offering a new practice management solution. We tried to count them recently and got tired after about a dozen.

This episode of Financially Legal is a departure from our usual. Normally we talk about law, economics, and even finance as applied to the practice of law. Today, we’re talking about one specific legal issue that has some financial underpinnings. Specifically, the GameStop short squeeze.

If you’ve considered or are considering a virtual, remote, distributed or cloud-based law firm model, this episode is for you.

“I was told there’d be no math.” It’s a common joking refrain for law students and even practicing lawyers. “I went to law school to help people,” so many lawyers tell me. But a firm needs to pay for you  - and itself - in order to keep helping people. Let’s face it: law firms are businesses. And the better a firm runs, the more people it can help. So understanding the finance and economics of a legal services business is crucial. That’s where Kenna comes in.

Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 18 years. He’s currently the Founder and CEO of the law innovation agency One400. Before that he was the Director of Attorney Services at LegalZoom, where he helped LegalZoom figure out their, now very successful, subscription and lawyer-assisted offerings. He got his start in the legal sector running operations at the Los Angeles County Bar Association’s Lawyer Referral Service.  

Nika Kabiri is a JD, a PhD, a decision science consultant, teacher, and writer. If that’s not enough for you, just know she’s a rock star. Previously Nika was the Director of Strategic Insights at the online legal marketplace Avvo. Whether through market research, tireless and effective advocacy, or her amazing public speaking skills in that role Nika helped Avvo and the legal industry better understand the legal consumer.

Subscription-based outsourced fractional general counsel sounds like a mouthful, but it’s not really that complicated. A fixed monthly fee for part of a lawyer’s time offering business advice to a company. The examples of a variety of different types of subscription offerings in our recent five-part series on subscription legal services is all the evidence you need. Beth Lebowitz believes that this outsourced general counsel model is as good for lawyers as it is for clients. In fact, she’s so committed to it that she’s founded both a law firm, Nimbus Legal, and a marketplace/community, Auxana, around the model.

Lawyers can usually think of lots of possible reasons why trying something new in their practice is “against the rules.” Megan Zavieh is a California state bar defense attorney (who lives in Georgia!) and she’s not messing around. Instead, she’s launching a subscription legal services offering, cheering regulatory changes related to non-lawyer ownership and breaking down the rules around shifting credit card processing fees to clients or selling your law practice. Megan’s got some great takes on all of this plus how to run an ethical, forward-looking firm in the time of COVID and beyond.

It’s common for dentists or doctors to sell their practices but far less common for lawyers to do so. And a Zillow-like marketplace for law practices? Forget about it. And yet, that’s just what Tom Lenfestey is doing. Tom has built his business, The Law Practice Exchange, to increase liquidity in a market for law practices and evangelize the buying and selling of law practices as a legitimate option for the development, growth, and conclusion of a lawyer’s professional efforts. Tom has some valuable tips to prepare your practice for sale, how to get the most out of a sale, how to find a buyer, and much more.

Our recent podcast on how lawyers talk to clients about money inspired Confido Legal’s own Emery Wager to think about how lawyers had talked to him about money. A client of many lawyers at Gravity Payments (our parent company), Emery came up with a list of five things he wishes lawyers would do when they talk to clients about money. We dig in on this mini-episode of Financially Legal.

Greg Garman is a busy man. One of the founders of a 20 person law firm in Las Vegas, Greg is also the co-founder and CEO of LAWCLERK, an online marketplace for freelance legal help. In this episode, Greg shared some great insights on how and why he thinks right around 20 lawyers is the sweet spot for a small law firm.

Conventional wisdom is that there are really only two reasons that marriages end: sex and money. Sex with a client is frowned on and talking about it - except, perhaps as a part of the representation - is probably not a great idea. However, conversations with clients about money can be some of the most important conversations you have with them.

Jacqueline Horani is a lawyer engaged in integrative consulting and plain language law in New York City. Inspired by the integrative law movement, Jacqueline is building a practice around conscious contracting, which focuses on identifying and integrating the parties’ values directly into the contracting process.

Geri Green and Cynthia Chandler have been fighting for marginalized individuals both in and out of courts for decades. In this episode of Financially Legal we talk about how and why, according to the 2019 Clio Trends report, civil rights attorneys bill for so little of their work (20% - the lowest of any practice area) and collect so little of what they bill (80% - third lowest).

Seth Bloom is the Sr. Director of Attorney Services at Levelset. If you’re not familiar with Levelset, it’s a company that helps all kinds of contractors, but particularly those in the construction space get paid and focus on what they like to do. It’s most relevant for legal professionals because those contractors often file, manage, and – when things go south - litigate liens. Enter Seth and the network of attorneys he’s building to help those construction professionals sort all of that out; but Seth's story doesn’t start there.