How to Start a Subscription Based Firm

Episode 18: How do you get started with a subscription legal services offering? An interview with Allen Rodriguez of One400

Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 18 years. He’s currently the Founder and CEO of the law innovation agency One400. Before that he was the Director of Attorney Services at LegalZoom, where he helped LegalZoom figure out their, now very successful, subscription and lawyer-assisted offerings. He got his start in the legal sector running operations at the Los Angeles County Bar Association’s Lawyer Referral Service.  

But Allen’s big passion is subscription legal services. In this episode, we build upon our five-part series on subscription legal services (start by reading part one, here). We talk with Allen about the high-level opportunities of subscription legal services and move fairly quickly into the nuts and bolts of starting, running, and scaling a subscription legal services offering.

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