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Episode 18: How do you get started with a subscription legal services offering?

with Allen Rodriguez, Founder & CEO of One400
Key Takeaways
Firms should start with a clearly defined client need and build the subscription offering around services clients will use consistently.
Pricing should account for the expected level of service, operating costs, and the value the subscription provides to clients.
Launching with a focused offering gives firms room to test demand, refine delivery, and scale the model based on what they learn.
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Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 18 years. He’s currently the Founder and CEO of the law innovation agency One400. Before that, he was the Director of Attorney Services at LegalZoom, where he helped LegalZoom develop its now-very-successful subscription and lawyer-assisted offerings. He got his start in the legal sector running operations at the Los Angeles County Bar Association’s Lawyer Referral Service.  

But Allen’s big passion is subscription legal services. In this episode, we build upon our five-part series on subscription legal services (start by reading part one here). We talk with Allen about the high-level opportunities of subscription legal services and move fairly quickly into the nuts and bolts of starting, running, and scaling a subscription legal services offering.

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