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Episode 7. How do you “show up” for your clients? And what does a premium subscription have to do with that?

with Kim Bennett of K.Bennett Law
Key Takeaways
Subscription pricing can replace unpredictable hourly billing with a recurring model that gives both firms and clients greater financial clarity.
Premium subscriptions allow firms to serve fewer clients through more comprehensive, ongoing legal support.
A relationship-driven practice requires attorneys to understand each client’s broader needs and show up as trusted counselors, not just legal service providers.
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Kim Bennett got burned by hourly billing. She lost a bunch of money and, having come up as a young lawyer in a corporate, in-house role, the model didn’t make sense to her. One day she pitched a client on a recurring monthly fee and, to her surprise, they accepted. That’s right, we’re talking subscriptions again.

But where the guest from our last subscription-based law practice, Jon Tobin, uses subscriptions in more of a "one-to-many" way, helping lots of clients with a specific set of offerings, Kim has fewer what she calls “premium” subscriptions, and they include more comprehensive, regular work with the clients.

With a bachelor’s degree in psychology, Kim talks passionately about how one should “show up” for their clients, emphasizing her role as a counselor at her relationship-driven practice. Tune in and get subscribed. (See what we did there?)

Like what you heard from Kim? We discuss her subscription offerings, others' offerings, and a bunch more in our 40+ page Guide to Getting Started with Subscription Legal Services. You can download the guide here

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