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Episode 9: A legal “plan?” What does that even mean? And why sell one to contractors?

with Seth Bloom, Sr. Director of Attorney Services at Levelset
Key Takeaways
Legal plans can make ongoing legal support more accessible for contractors who regularly face payment, lien, and compliance issues.
Building services around the needs of a specific industry helps firms deliver more relevant guidance and create a clearer value proposition.
Subscription legal services can connect clients with preventive support before a payment dispute develops into costly litigation.
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Seth Bloom is the Sr. Director of Attorney Services at Levelset. If you’re not familiar with Levelset, it’s a company that helps all kinds of contractors, but particularly those in the construction space, get paid and focus on what they like to do. It’s most relevant for legal professionals because those contractors often file, manage, and – when things go south - litigate liens. Enter Seth and the network of attorneys he’s building to help those construction professionals sort all of that out; but Seth's story doesn’t start there.

Before Levelset, he founded a startup in the subscription legal services space called Contractor Counsel that was designed to help contractors find and access legal help. He started his legal journey as a criminal defense lawyer in New Orleans, and he’s still the managing partner – with his name on the door – of Bloom Legal. He also took a turn in politics, which host Dan Lear didn’t know about and dug into on the podcast. Join Dan for a great conversation with an entrepreneurial lawyer who has a keen eye for business opportunities in the legal sector.

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